A study conducted among marketing professionals in the United Sates in March 2019 evaluated the state of personalization usage among retailers. Based on the results, it was found that on average retailers saw 5.8 thousand U.S. dollars in monthly revenue from their basic personalization efforts.
Average monthly revenue from marketing personalization according to retailers in the United States as of March 2019, by personalization type
(in U.S. dollars)
Question: "From the following list, select the appropriate response for the personalization tactics that you utilize in your marketing efforts. From the following list select your performance results; (Select One for Each) Average for each selected."
The source defines the personalization types as follows:
Basic - first name; subject line
Purchase - RFM CRM targeting; targeting based on past purchases; e-mail body dynamic content
Advanced - real-time data; rules based personalization; live inventory data; stream-based click data and events; rendering offers at open time
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TRG. (September 1, 2019). Average monthly revenue from marketing personalization according to retailers in the United States as of March 2019, by personalization type (in U.S. dollars) [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1211634/retailer-revenue-marketing-personalization-us/
TRG. "Average monthly revenue from marketing personalization according to retailers in the United States as of March 2019, by personalization type (in U.S. dollars)." Chart. September 1, 2019. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1211634/retailer-revenue-marketing-personalization-us/
TRG. (2019). Average monthly revenue from marketing personalization according to retailers in the United States as of March 2019, by personalization type (in U.S. dollars). Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1211634/retailer-revenue-marketing-personalization-us/
TRG. "Average Monthly Revenue from Marketing Personalization According to Retailers in The United States as of March 2019, by Personalization Type (in U.S. Dollars)." Statista, Statista Inc., 1 Sep 2019, https://www.statista.com/statistics/1211634/retailer-revenue-marketing-personalization-us/
TRG, Average monthly revenue from marketing personalization according to retailers in the United States as of March 2019, by personalization type (in U.S. dollars) Statista, https://www.statista.com/statistics/1211634/retailer-revenue-marketing-personalization-us/ (last visited December 26, 2024)
Average monthly revenue from marketing personalization according to retailers in the United States as of March 2019, by personalization type (in U.S. dollars) [Graph], TRG, September 1, 2019. [Online]. Available: https://www.statista.com/statistics/1211634/retailer-revenue-marketing-personalization-us/
