A study conducted among marketing professionals in the United Sates in March 2019 evaluated the state of personalization usage among them. According to the findings, 96 percent of respondents from the music / media / movies sector said they were using personalization as part of their marketing efforts. The same was true for 95 percent of marketers for both gardening, and arts and crafts product categories.
Share of industry professionals using marketing personalization in the United States as of March 2019, by product category
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
TRG. (September 1, 2019). Share of industry professionals using marketing personalization in the United States as of March 2019, by product category [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1211614/marketing-personalization-usage-category-us/
TRG. "Share of industry professionals using marketing personalization in the United States as of March 2019, by product category." Chart. September 1, 2019. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1211614/marketing-personalization-usage-category-us/
TRG. (2019). Share of industry professionals using marketing personalization in the United States as of March 2019, by product category. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1211614/marketing-personalization-usage-category-us/
TRG. "Share of Industry Professionals Using Marketing Personalization in The United States as of March 2019, by Product Category." Statista, Statista Inc., 1 Sep 2019, https://www.statista.com/statistics/1211614/marketing-personalization-usage-category-us/
TRG, Share of industry professionals using marketing personalization in the United States as of March 2019, by product category Statista, https://www.statista.com/statistics/1211614/marketing-personalization-usage-category-us/ (last visited December 30, 2024)
Share of industry professionals using marketing personalization in the United States as of March 2019, by product category [Graph], TRG, September 1, 2019. [Online]. Available: https://www.statista.com/statistics/1211614/marketing-personalization-usage-category-us/