A study conducted among marketing professionals in the United Sates in March 2019 evaluated the state of personalization usage among them. According to the findings, 96 percent of respondents from the music / media / movies sector said they were using personalization as part of their marketing efforts. The same was true for 95 percent of marketers for both gardening, and arts and crafts product categories.
Share of industry professionals using marketing personalization in the United States as of March 2019, by product category
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Share of industry professionals using marketing personalization in the United States as of March 2019, by product category
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TRG. (September 1, 2019). Share of industry professionals using marketing personalization in the United States as of March 2019, by product category [Graph]. In Statista. Retrieved May 12, 2025, from https://www.statista.com/statistics/1211614/marketing-personalization-usage-category-us/
TRG. "Share of industry professionals using marketing personalization in the United States as of March 2019, by product category." Chart. September 1, 2019. Statista. Accessed May 12, 2025. https://www.statista.com/statistics/1211614/marketing-personalization-usage-category-us/
TRG. (2019). Share of industry professionals using marketing personalization in the United States as of March 2019, by product category. Statista. Statista Inc.. Accessed: May 12, 2025. https://www.statista.com/statistics/1211614/marketing-personalization-usage-category-us/
TRG. "Share of Industry Professionals Using Marketing Personalization in The United States as of March 2019, by Product Category." Statista, Statista Inc., 1 Sep 2019, https://www.statista.com/statistics/1211614/marketing-personalization-usage-category-us/
TRG, Share of industry professionals using marketing personalization in the United States as of March 2019, by product category Statista, https://www.statista.com/statistics/1211614/marketing-personalization-usage-category-us/ (last visited May 12, 2025)
Share of industry professionals using marketing personalization in the United States as of March 2019, by product category [Graph], TRG, September 1, 2019. [Online]. Available: https://www.statista.com/statistics/1211614/marketing-personalization-usage-category-us/
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