According to global data gathered on an e-mail marketing automation platform, automated welcome e-mails sent by e-commerce players had an open rate of 30.45 percent in 2021; for automated cart abandonment emails, the rate stood at 32.1 percent.
Automated e-commerce e-mail marketing open rates worldwide in 2021, by type of content
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Open rate
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Omnisend. (January 23, 2022). Automated e-commerce e-mail marketing open rates worldwide in 2021, by type of content [Graph]. In Statista. Retrieved July 18, 2024, from https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/
Omnisend. "Automated e-commerce e-mail marketing open rates worldwide in 2021, by type of content." Chart. January 23, 2022. Statista. Accessed July 18, 2024. https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/
Omnisend. (2022). Automated e-commerce e-mail marketing open rates worldwide in 2021, by type of content. Statista. Statista Inc.. Accessed: July 18, 2024. https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/
Omnisend. "Automated E-commerce E-mail Marketing Open Rates Worldwide in 2021, by Type of Content." Statista, Statista Inc., 23 Jan 2022, https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/
Omnisend, Automated e-commerce e-mail marketing open rates worldwide in 2021, by type of content Statista, https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/ (last visited July 18, 2024)
Automated e-commerce e-mail marketing open rates worldwide in 2021, by type of content [Graph], Omnisend, January 23, 2022. [Online]. Available: https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/