According to global data gathered on an e-mail marketing automation platform, automated welcome e-mails sent by e-commerce players had an open rate of 36.9 percent in 2023; for automated cart abandonment emails, the rate stood at 46.6 percent.
Automated e-commerce e-mail marketing open rates worldwide in 2023, by type of content
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Omnisend. (February 7, 2024). Automated e-commerce e-mail marketing open rates worldwide in 2023, by type of content [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/
Omnisend. "Automated e-commerce e-mail marketing open rates worldwide in 2023, by type of content." Chart. February 7, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/
Omnisend. (2024). Automated e-commerce e-mail marketing open rates worldwide in 2023, by type of content. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/
Omnisend. "Automated E-commerce E-mail Marketing Open Rates Worldwide in 2023, by Type of Content." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/
Omnisend, Automated e-commerce e-mail marketing open rates worldwide in 2023, by type of content Statista, https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/ (last visited November 21, 2024)
Automated e-commerce e-mail marketing open rates worldwide in 2023, by type of content [Graph], Omnisend, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/
