According to global data gathered on an e-mail marketing automation platform, automated welcome emails sent by e-commerce players had a conversion rate of three percent in 2022; for automated cart abandonment emails, the rate stood at 2.39 percent.
Automated e-commerce e-mail marketing conversion rates worldwide in 2023, by type of content
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Omnisend. (February 7, 2024). Automated e-commerce e-mail marketing conversion rates worldwide in 2023, by type of content [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1211452/automated-email-marketing-conversion-rates-worldwide/?via=beehiivchinese
Omnisend. "Automated e-commerce e-mail marketing conversion rates worldwide in 2023, by type of content." Chart. February 7, 2024. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1211452/automated-email-marketing-conversion-rates-worldwide/?via=beehiivchinese
Omnisend. (2024). Automated e-commerce e-mail marketing conversion rates worldwide in 2023, by type of content. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1211452/automated-email-marketing-conversion-rates-worldwide/?via=beehiivchinese
Omnisend. "Automated E-commerce E-mail Marketing Conversion Rates Worldwide in 2023, by Type of Content." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1211452/automated-email-marketing-conversion-rates-worldwide/?via=beehiivchinese
Omnisend, Automated e-commerce e-mail marketing conversion rates worldwide in 2023, by type of content Statista, https://www.statista.com/statistics/1211452/automated-email-marketing-conversion-rates-worldwide/?via=beehiivchinese (last visited November 24, 2024)
Automated e-commerce e-mail marketing conversion rates worldwide in 2023, by type of content [Graph], Omnisend, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1211452/automated-email-marketing-conversion-rates-worldwide/?via=beehiivchinese
