According to global data gathered on an e-mail marketing automation platform, automated welcome emails sent by e-commerce players had a conversion rate of three percent in 2022; for automated cart abandonment emails, the rate stood at 2.39 percent.
Automated e-commerce e-mail marketing conversion rates worldwide in 2022, by type of content
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Conversion rate
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Omnisend. (February 9, 2023). Automated e-commerce e-mail marketing conversion rates worldwide in 2022, by type of content [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1211452/automated-email-marketing-conversion-rates-worldwide/
Omnisend. "Automated e-commerce e-mail marketing conversion rates worldwide in 2022, by type of content." Chart. February 9, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1211452/automated-email-marketing-conversion-rates-worldwide/
Omnisend. (2023). Automated e-commerce e-mail marketing conversion rates worldwide in 2022, by type of content. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1211452/automated-email-marketing-conversion-rates-worldwide/
Omnisend. "Automated E-commerce E-mail Marketing Conversion Rates Worldwide in 2022, by Type of Content." Statista, Statista Inc., 9 Feb 2023, https://www.statista.com/statistics/1211452/automated-email-marketing-conversion-rates-worldwide/
Omnisend, Automated e-commerce e-mail marketing conversion rates worldwide in 2022, by type of content Statista, https://www.statista.com/statistics/1211452/automated-email-marketing-conversion-rates-worldwide/ (last visited July 22, 2024)
Automated e-commerce e-mail marketing conversion rates worldwide in 2022, by type of content [Graph], Omnisend, February 9, 2023. [Online]. Available: https://www.statista.com/statistics/1211452/automated-email-marketing-conversion-rates-worldwide/