During a survey carried out in March 2019, more than half of responding internet users in the United States said that they signed up for personalized commercial messages from companies; in fact, 19 percent of those subscribed to such messages often. Conversely, 16 percent of survey participants said they never signed up for personalized communication.
Share of internet users who sign up for personalized commercial messages in the United States as of March 2019
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McKinsey & Company. (April 1, 2019). Share of internet users who sign up for personalized commercial messages in the United States as of March 2019 [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1209767/personalized-promo-messaging-subscription-share-us/
McKinsey & Company. "Share of internet users who sign up for personalized commercial messages in the United States as of March 2019." Chart. April 1, 2019. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1209767/personalized-promo-messaging-subscription-share-us/
McKinsey & Company. (2019). Share of internet users who sign up for personalized commercial messages in the United States as of March 2019. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1209767/personalized-promo-messaging-subscription-share-us/
McKinsey & Company. "Share of Internet Users Who Sign up for Personalized Commercial Messages in The United States as of March 2019." Statista, Statista Inc., 1 Apr 2019, https://www.statista.com/statistics/1209767/personalized-promo-messaging-subscription-share-us/
McKinsey & Company, Share of internet users who sign up for personalized commercial messages in the United States as of March 2019 Statista, https://www.statista.com/statistics/1209767/personalized-promo-messaging-subscription-share-us/ (last visited December 27, 2024)
Share of internet users who sign up for personalized commercial messages in the United States as of March 2019 [Graph], McKinsey & Company, April 1, 2019. [Online]. Available: https://www.statista.com/statistics/1209767/personalized-promo-messaging-subscription-share-us/
