During a survey carried out in March 2019 among U.S. internet users, it was found that 47 percent of respondents commonly encountered similar product recommendations as part of a personalized content experience. The second most common type of personalized content were products related to interest, cited by 45 percent of survey participants.
Most common types of content personalization encountered by internet users in the United States as of March 2019
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Most common types of content personalization encountered by internet users in the United States as of March 2019
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McKinsey & Company. (April 1, 2019). Most common types of content personalization encountered by internet users in the United States as of March 2019 [Graph]. In Statista. Retrieved May 13, 2025, from https://www.statista.com/statistics/1209763/common-types-content-personalization-us/
McKinsey & Company. "Most common types of content personalization encountered by internet users in the United States as of March 2019." Chart. April 1, 2019. Statista. Accessed May 13, 2025. https://www.statista.com/statistics/1209763/common-types-content-personalization-us/
McKinsey & Company. (2019). Most common types of content personalization encountered by internet users in the United States as of March 2019. Statista. Statista Inc.. Accessed: May 13, 2025. https://www.statista.com/statistics/1209763/common-types-content-personalization-us/
McKinsey & Company. "Most Common Types of Content Personalization Encountered by Internet Users in The United States as of March 2019." Statista, Statista Inc., 1 Apr 2019, https://www.statista.com/statistics/1209763/common-types-content-personalization-us/
McKinsey & Company, Most common types of content personalization encountered by internet users in the United States as of March 2019 Statista, https://www.statista.com/statistics/1209763/common-types-content-personalization-us/ (last visited May 13, 2025)
Most common types of content personalization encountered by internet users in the United States as of March 2019 [Graph], McKinsey & Company, April 1, 2019. [Online]. Available: https://www.statista.com/statistics/1209763/common-types-content-personalization-us/
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