Based on the findings of a survey carried out in March 2019 among U.S. internet users, it was found that 42 percent of received text messages were actually opened and read. The same was true for 32 percent of e-mail commercial messages and 31 percent of promo messages received via messaging apps.
Share of commercial messages read by internet users in the United States as of March 2019
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McKinsey & Company. (April 1, 2019). Share of commercial messages read by internet users in the United States as of March 2019 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1209755/commercial-message-read-rate-consumers-us/
McKinsey & Company. "Share of commercial messages read by internet users in the United States as of March 2019." Chart. April 1, 2019. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1209755/commercial-message-read-rate-consumers-us/
McKinsey & Company. (2019). Share of commercial messages read by internet users in the United States as of March 2019. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1209755/commercial-message-read-rate-consumers-us/
McKinsey & Company. "Share of Commercial Messages Read by Internet Users in The United States as of March 2019." Statista, Statista Inc., 1 Apr 2019, https://www.statista.com/statistics/1209755/commercial-message-read-rate-consumers-us/
McKinsey & Company, Share of commercial messages read by internet users in the United States as of March 2019 Statista, https://www.statista.com/statistics/1209755/commercial-message-read-rate-consumers-us/ (last visited December 18, 2024)
Share of commercial messages read by internet users in the United States as of March 2019 [Graph], McKinsey & Company, April 1, 2019. [Online]. Available: https://www.statista.com/statistics/1209755/commercial-message-read-rate-consumers-us/
