Spending pattern on consumer electronics Thailand 2021-2023

Published by Kankanit Ciba, Mar 1, 2023
According to a survey conducted from April to September 2020 in Thailand, 50 percent of the Thai respondents stated that they would spend more on consumer electronics such as smartphone accessories and smart home devices in the next three years. Meanwhile, only 11 percent stated that they expected to spend less on such products.

Forecasted spending habits of Thai consumers on consumer electronics in Thailand from 2021 to 2023

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Release date

January 2021

Region

Thailand

Survey time period

April to September 2020

Number of respondents

1,004 respondents

Age group

18-60 years

Special properties

the survey was conducted in Bangkok and Chaing Mai province

Supplementary notes

The original survey question: Thai consumers' expected changes in spending pattern in the next three years (products).

The survey was conducted among Thai consumers with a monthly household income of 30,000 Thai baht or above. Such respondents were internet and mobile phone users, and have travelled abroad at least once in the past year.

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Overview

5

PCs, laptops, tablets

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Smartphones

4

Visual and audio

4

Wearables and cameras

5

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Topics

Consumer electronics industry in ThailandThe digital market in ThailandSmartphone market in ThailandHousehold appliance industry in ThailandElectronics manufacturing industry in Thailand
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