During a survey conducted among U.S internet users in March 2019, it was found that 43 percent of respondents considered updates on product availability or price as the most appealing personalization type to receive from companies. Content personalization based on location was perceived as appealing by 30 percent of survey participants.
Most appealing types of content personalization among internet users in the United States as of March 2019
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McKinsey & Company. (April 1, 2019). Most appealing types of content personalization among internet users in the United States as of March 2019 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1209646/appealing-types-content-personalization-us/
McKinsey & Company. "Most appealing types of content personalization among internet users in the United States as of March 2019." Chart. April 1, 2019. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1209646/appealing-types-content-personalization-us/
McKinsey & Company. (2019). Most appealing types of content personalization among internet users in the United States as of March 2019. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1209646/appealing-types-content-personalization-us/
McKinsey & Company. "Most Appealing Types of Content Personalization among Internet Users in The United States as of March 2019." Statista, Statista Inc., 1 Apr 2019, https://www.statista.com/statistics/1209646/appealing-types-content-personalization-us/
McKinsey & Company, Most appealing types of content personalization among internet users in the United States as of March 2019 Statista, https://www.statista.com/statistics/1209646/appealing-types-content-personalization-us/ (last visited October 02, 2024)
Most appealing types of content personalization among internet users in the United States as of March 2019 [Graph], McKinsey & Company, April 1, 2019. [Online]. Available: https://www.statista.com/statistics/1209646/appealing-types-content-personalization-us/