During a survey gauging consumer attitude towards personalization, conducted in the U.S. and the UK in February 2020, participants were asked how often they used personalized recommendations to shop or view content. The results show that nine percent of consumers shopped based on such recommendations all the time. The opposite was true also for nine percent of responding consumers.
Frequency of using personalized recommendations according to consumers in the United States and the United Kingdom as of February 2020
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Frequency of using personalized recommendations according to consumers in the United States and the United Kingdom as of February 2020
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*800 respondents from the U.S. and 200 respondents from the UK Questions: Do you shop using product recommendations? Do you watch new movies or TV shows based on suggestions or recommendations from the app or service?
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Adobe. (May 26, 2020). Frequency of using personalized recommendations according to consumers in the United States and the United Kingdom as of February 2020 [Graph]. In Statista. Retrieved May 08, 2025, from https://www.statista.com/statistics/1208607/frequency-use-personal-recommendations-consumers/?query=Clearbit
Adobe. "Frequency of using personalized recommendations according to consumers in the United States and the United Kingdom as of February 2020." Chart. May 26, 2020. Statista. Accessed May 08, 2025. https://www.statista.com/statistics/1208607/frequency-use-personal-recommendations-consumers/?query=Clearbit
Adobe. (2020). Frequency of using personalized recommendations according to consumers in the United States and the United Kingdom as of February 2020. Statista. Statista Inc.. Accessed: May 08, 2025. https://www.statista.com/statistics/1208607/frequency-use-personal-recommendations-consumers/?query=Clearbit
Adobe. "Frequency of Using Personalized Recommendations According to Consumers in The United States and The United Kingdom as of February 2020." Statista, Statista Inc., 26 May 2020, https://www.statista.com/statistics/1208607/frequency-use-personal-recommendations-consumers/?query=Clearbit
Adobe, Frequency of using personalized recommendations according to consumers in the United States and the United Kingdom as of February 2020 Statista, https://www.statista.com/statistics/1208607/frequency-use-personal-recommendations-consumers/?query=Clearbit (last visited May 08, 2025)
Frequency of using personalized recommendations according to consumers in the United States and the United Kingdom as of February 2020 [Graph], Adobe, May 26, 2020. [Online]. Available: https://www.statista.com/statistics/1208607/frequency-use-personal-recommendations-consumers/?query=Clearbit
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