Among the most well-known sports and outdoor activity item brands in France in 2020, Nike, Adidas, Quechua and Reebok were the four leaders among French women. When looking at the correlation between age and awareness of sporting goods brands, there appears to be some disparities among age groups. In the case of the Fusalp brand, it appears that it was more popular among older people, who were 26 percent to mention it, compared to less than ten percent among 18-24 year olds.
Awareness of brands of sporting goods among the French, by age group and brand
Characteristic
18-24 years old
25-34 years old
35-44 years old
45-54 years old
55 years old and over
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The question was phrased by the source as follows: "Quelle(s) marque(s) d'articles de sports/activités en plein air connaissez-vous, ne serait-ce que de nom ?"
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YouGov. (July 22, 2020). Awareness of brands of sporting goods among the French, by age group and brand [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1208603/awareness-of-sporting-goods-brands-among-french-people-age/
YouGov. "Awareness of brands of sporting goods among the French, by age group and brand." Chart. July 22, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1208603/awareness-of-sporting-goods-brands-among-french-people-age/
YouGov. (2020). Awareness of brands of sporting goods among the French, by age group and brand. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1208603/awareness-of-sporting-goods-brands-among-french-people-age/
YouGov. "Awareness of Brands of Sporting Goods among The French, by Age Group and Brand." Statista, Statista Inc., 22 Jul 2020, https://www.statista.com/statistics/1208603/awareness-of-sporting-goods-brands-among-french-people-age/
YouGov, Awareness of brands of sporting goods among the French, by age group and brand Statista, https://www.statista.com/statistics/1208603/awareness-of-sporting-goods-brands-among-french-people-age/ (last visited August 24, 2024)
Awareness of brands of sporting goods among the French, by age group and brand [Graph], YouGov, July 22, 2020. [Online]. Available: https://www.statista.com/statistics/1208603/awareness-of-sporting-goods-brands-among-french-people-age/
