In a February 2020 survey of consumers in the United States and the United Kingdom, participants were asked how important it was for them to see personalized content. According to 12 percent of responding consumers, seeing personalized content such as recommendations, offers or experiences was very important to them. Further 30 percent of consumers said it was somewhat important for them to see personalized content online.
Importance of seeing personalized content according to consumers in the United States and the United Kingdom as of February 2020
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
*800 respondents from the U.S. and 200 respondents from the UK Question: How important is seeing Personalized products, content, offers, or experiences to you when shopping online or considering a service online?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Adobe. (May 26, 2020). Importance of seeing personalized content according to consumers in the United States and the United Kingdom as of February 2020 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1208600/importance-of-content-personalization-consumers/
Adobe. "Importance of seeing personalized content according to consumers in the United States and the United Kingdom as of February 2020." Chart. May 26, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1208600/importance-of-content-personalization-consumers/
Adobe. (2020). Importance of seeing personalized content according to consumers in the United States and the United Kingdom as of February 2020. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1208600/importance-of-content-personalization-consumers/
Adobe. "Importance of Seeing Personalized Content According to Consumers in The United States and The United Kingdom as of February 2020." Statista, Statista Inc., 26 May 2020, https://www.statista.com/statistics/1208600/importance-of-content-personalization-consumers/
Adobe, Importance of seeing personalized content according to consumers in the United States and the United Kingdom as of February 2020 Statista, https://www.statista.com/statistics/1208600/importance-of-content-personalization-consumers/ (last visited August 24, 2024)
Importance of seeing personalized content according to consumers in the United States and the United Kingdom as of February 2020 [Graph], Adobe, May 26, 2020. [Online]. Available: https://www.statista.com/statistics/1208600/importance-of-content-personalization-consumers/