During a survey conducted among consumers in the United States and the United Kingdom in February 2020, participants were asked if the use of personalization has an effect on their brand perception. According to 11 percent of respondents brands using personalized experiences made a much more positive impression on them. Conversely, eight percent said that such brands had a much more negative effect on them.
Impact of use of personalization on brand perception according to consumers in the United States and the United Kingdom as of February 2020
*800 respondents from the U.S. and 200 respondents from the UK Question: Does having Personalized experiences on websites and mobile apps, and in the communications from the brand, change your perception of the brand?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Adobe. (May 26, 2020). Impact of use of personalization on brand perception according to consumers in the United States and the United Kingdom as of February 2020 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1208592/brand-personalization-perception-consumers/
Adobe. "Impact of use of personalization on brand perception according to consumers in the United States and the United Kingdom as of February 2020." Chart. May 26, 2020. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1208592/brand-personalization-perception-consumers/
Adobe. (2020). Impact of use of personalization on brand perception according to consumers in the United States and the United Kingdom as of February 2020. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1208592/brand-personalization-perception-consumers/
Adobe. "Impact of Use of Personalization on Brand Perception According to Consumers in The United States and The United Kingdom as of February 2020." Statista, Statista Inc., 26 May 2020, https://www.statista.com/statistics/1208592/brand-personalization-perception-consumers/
Adobe, Impact of use of personalization on brand perception according to consumers in the United States and the United Kingdom as of February 2020 Statista, https://www.statista.com/statistics/1208592/brand-personalization-perception-consumers/ (last visited December 23, 2024)
Impact of use of personalization on brand perception according to consumers in the United States and the United Kingdom as of February 2020 [Graph], Adobe, May 26, 2020. [Online]. Available: https://www.statista.com/statistics/1208592/brand-personalization-perception-consumers/