During a February 2020 survey of marketers in the United States and the United Kingdom respondents were asked about the share of their digital marketing budget devoted to personalization efforts. Around 33 percent of respondents were devoting more than half of their budgets to personalization, and 67 percent spending less than 50 percent on these tactics.
Share of digital marketing budgets devoted to personalization according to marketers in the United States and the United Kingdom as of February 2020
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Adobe. (May 26, 2020). Share of digital marketing budgets devoted to personalization according to marketers in the United States and the United Kingdom as of February 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1208559/marketing-personalization-budget-share/
Adobe. "Share of digital marketing budgets devoted to personalization according to marketers in the United States and the United Kingdom as of February 2020." Chart. May 26, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1208559/marketing-personalization-budget-share/
Adobe. (2020). Share of digital marketing budgets devoted to personalization according to marketers in the United States and the United Kingdom as of February 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1208559/marketing-personalization-budget-share/
Adobe. "Share of Digital Marketing Budgets Devoted to Personalization According to Marketers in The United States and The United Kingdom as of February 2020." Statista, Statista Inc., 26 May 2020, https://www.statista.com/statistics/1208559/marketing-personalization-budget-share/
Adobe, Share of digital marketing budgets devoted to personalization according to marketers in the United States and the United Kingdom as of February 2020 Statista, https://www.statista.com/statistics/1208559/marketing-personalization-budget-share/ (last visited December 21, 2024)
Share of digital marketing budgets devoted to personalization according to marketers in the United States and the United Kingdom as of February 2020 [Graph], Adobe, May 26, 2020. [Online]. Available: https://www.statista.com/statistics/1208559/marketing-personalization-budget-share/
