Benefits of CDPs in the U.S. 2023

Published by Statista Research Department, May 28, 2024
During a 2023 survey carried out among marketing technology decision makers from the United States, 40 percent of respondents named the ability to unify data from multiple sources and platform as one of benefits of their organizations currently drew from using customer data platforms; another 30 percent expected such an ability in the future.

Benefits of customer data platforms according to marketing technology decision makers in the United States as of January 2023

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Release date

January 2023

Region

United States

Survey time period

as of January 2023

Number of respondents

101 respondents

Special properties

among martech decision makers from companies of 1,000+ employees who use CDPs

Supplementary notes

The source does not provide a date of survey. The date provided is the publication date.

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