Impact of CDPs on success metrics in the U.S. 2020

Published by Statista Research Department, Dec 10, 2024
During a 2020 survey carried out among marketing technology decision makers from the United States, 45 percent of respondents stated their customer data platform (CDP) had improved their online sales significantly; another 44 percent said they saw some improvement in that field.

Level of impact of customer data platforms (CPDs) on success metrics in the United States as of August 2020

CharacteristicSignificant improvementSome improvementNo improvement
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
Showing entries 1 to 12 (12 entries in total)
Statistic: Level of impact of customer data platforms (CPDs) on success metrics in the United States as of August 2020

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

In cooperation with

Advertiser Perceptions

Release date

October 2020

Region

United States

Survey time period

July 27 to August 17, 2020

Number of respondents

101 respondents

Special properties

among martech decision makers

Supplementary notes

Original question: "How well has your current customer data platform (CDP) improved the performance of each measure of success?" "How has your customer data platform (CDP) improved your ROI/ROAS?"
Respondents were marketing technology decision makers, managers and above, involved in the selection and use of company's customer data management solution providers or platforms, using at least one customer data platform (CDP) tracked in this study, from companies with an annual revenue equal to or higher than 500 million U.S. dollars.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Leading companies trust Statista:
paypal google adobe pg samsung telekom
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on " Marketing technology implementation in the U.S. "

Other statistics that may interest you Marketing technology implementation in the U.S.

Overview

5

Usage, strategies, and spending

4

Artificial intelligence

4

Marketing automation

3

Software as a Service

6

Customer Data Platforms

6

Further related statistics

18

Discover Statista

Need help with using Statista for your research? Tutorials and first steps

Further Content: You might find this interesting as well

Statistics

Topics

Marketing worldwideSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. B2B advertising & marketing in the United States Marketing technology
Do you have any questions about our business solutions?

We provide you with detailed information about our Professional Account.

Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.