In a survey concluded in March 2020, among marketers in the United States, respondents were asked about the type of tools they used to execute personalization across their channels. According to the findings, 67 percent of survey participants were using e-mail marketing solutions and the same share used an A/B testing tool. Some 30 percent of marketers indicated using a customer data platform (CDP).
Most used tools to execute personalization according to marketing professionals in the United States as of March 2020
88 percent of respondents were located in the United States. Question: What tools are you using to execute personalization across your own digital channels? Multiple answers were possible.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Evergage. (April 22, 2020). Most used tools to execute personalization according to marketing professionals in the United States as of March 2020 [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1208504/personalization-tools-used-marketers/
Evergage. "Most used tools to execute personalization according to marketing professionals in the United States as of March 2020." Chart. April 22, 2020. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1208504/personalization-tools-used-marketers/
Evergage. (2020). Most used tools to execute personalization according to marketing professionals in the United States as of March 2020. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1208504/personalization-tools-used-marketers/
Evergage. "Most Used Tools to Execute Personalization According to Marketing Professionals in The United States as of March 2020." Statista, Statista Inc., 22 Apr 2020, https://www.statista.com/statistics/1208504/personalization-tools-used-marketers/
Evergage, Most used tools to execute personalization according to marketing professionals in the United States as of March 2020 Statista, https://www.statista.com/statistics/1208504/personalization-tools-used-marketers/ (last visited November 17, 2024)
Most used tools to execute personalization according to marketing professionals in the United States as of March 2020 [Graph], Evergage, April 22, 2020. [Online]. Available: https://www.statista.com/statistics/1208504/personalization-tools-used-marketers/
