In a survey concluded in March 2020, among marketers in the United States, respondents were asked about the type of tools they used to execute personalization across their channels. According to the findings, 67 percent of survey participants were using e-mail marketing solutions and the same share used an A/B testing tool. Some 30 percent of marketers indicated using a customer data platform (CDP).
Most used tools to execute personalization according to marketing professionals in the United States as of March 2020
88 percent of respondents were located in the United States. Question: What tools are you using to execute personalization across your own digital channels? Multiple answers were possible.
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Evergage. (April 22, 2020). Most used tools to execute personalization according to marketing professionals in the United States as of March 2020 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1208504/personalization-tools-used-marketers/
Evergage. "Most used tools to execute personalization according to marketing professionals in the United States as of March 2020." Chart. April 22, 2020. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1208504/personalization-tools-used-marketers/
Evergage. (2020). Most used tools to execute personalization according to marketing professionals in the United States as of March 2020. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1208504/personalization-tools-used-marketers/
Evergage. "Most Used Tools to Execute Personalization According to Marketing Professionals in The United States as of March 2020." Statista, Statista Inc., 22 Apr 2020, https://www.statista.com/statistics/1208504/personalization-tools-used-marketers/
Evergage, Most used tools to execute personalization according to marketing professionals in the United States as of March 2020 Statista, https://www.statista.com/statistics/1208504/personalization-tools-used-marketers/ (last visited December 18, 2024)
Most used tools to execute personalization according to marketing professionals in the United States as of March 2020 [Graph], Evergage, April 22, 2020. [Online]. Available: https://www.statista.com/statistics/1208504/personalization-tools-used-marketers/
