According to a survey on Singaporean consumers conducted in June 2020, roughly 60 percent of respondents stated that they preferred socially-conscious brands that combine function with social good. Consumers would like for brands to commit to supporting the community as well as to be more environmentally friendly and sustainable.
Share of consumers who preferred brands that were socially-conscious and functional in Singapore as of June 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight, & DIA brands. (September 9, 2020). Share of consumers who preferred brands that were socially-conscious and functional in Singapore as of June 2020 [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/1208384/singapore-preference-towards-socially-conscious-brands/
Rakuten Insight, und DIA brands. "Share of consumers who preferred brands that were socially-conscious and functional in Singapore as of June 2020." Chart. September 9, 2020. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/1208384/singapore-preference-towards-socially-conscious-brands/
Rakuten Insight, DIA brands. (2020). Share of consumers who preferred brands that were socially-conscious and functional in Singapore as of June 2020. Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/1208384/singapore-preference-towards-socially-conscious-brands/
Rakuten Insight, and DIA brands. "Share of Consumers Who Preferred Brands That Were Socially-conscious and Functional in Singapore as of June 2020." Statista, Statista Inc., 9 Sep 2020, https://www.statista.com/statistics/1208384/singapore-preference-towards-socially-conscious-brands/
Rakuten Insight & DIA brands, Share of consumers who preferred brands that were socially-conscious and functional in Singapore as of June 2020 Statista, https://www.statista.com/statistics/1208384/singapore-preference-towards-socially-conscious-brands/ (last visited November 12, 2024)
Share of consumers who preferred brands that were socially-conscious and functional in Singapore as of June 2020 [Graph], Rakuten Insight, & DIA brands, September 9, 2020. [Online]. Available: https://www.statista.com/statistics/1208384/singapore-preference-towards-socially-conscious-brands/