The vast majority of Russians would not be willing to pay more for different daily aspects of their lives if they knew it would be helping the environment, according to a survey from September 2020. Nine percent of respondents would be ready to pay 15 percent more for electricity or public transport, if it helped improving energy efficiency.
Willingness to pay more for alternative energy sources and improving energy efficiency of facilities in Russia in 2020
Characteristic
Not ready to pay more
Ready to pay about 5% more
Ready to pay about 15% more
Ready to pay 30% more
Ready to pay half more than usual
Ready to pay twice more than usual
Difficult to answer
Fuel (petrol, gas, disel fuel)
76%
8%
6%
3%
2%
1%
4%
Utilities and maintenance of houses, apartments
74%
9%
8%
4%
2%
1%
2%
Electricity
69%
11%
9%
5%
3%
1%
2%
Car
66%
9%
8%
3%
2%
1%
11%
Public transport
62%
11%
9%
5%
4%
2%
7%
0%10%20%30%40%50%60%70%80%90%100%110%
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The original question was worded by the source as follows: "Are you ready to pay more for the following goods and services if you knew that your funds would be spent on the introduction of alternative energy sources or improving energy efficiency of facilities?"
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VCIOM. (September 30, 2020). Willingness to pay more for alternative energy sources and improving energy efficiency of facilities in Russia in 2020 [Graph]. In Statista. Retrieved April 03, 2025, from https://www.statista.com/statistics/1176398/willingness-to-pay-for-alternative-energy-russia/
VCIOM. "Willingness to pay more for alternative energy sources and improving energy efficiency of facilities in Russia in 2020." Chart. September 30, 2020. Statista. Accessed April 03, 2025. https://www.statista.com/statistics/1176398/willingness-to-pay-for-alternative-energy-russia/
VCIOM. (2020). Willingness to pay more for alternative energy sources and improving energy efficiency of facilities in Russia in 2020. Statista. Statista Inc.. Accessed: April 03, 2025. https://www.statista.com/statistics/1176398/willingness-to-pay-for-alternative-energy-russia/
VCIOM. "Willingness to Pay More for Alternative Energy Sources and Improving Energy Efficiency of Facilities in Russia in 2020." Statista, Statista Inc., 30 Sep 2020, https://www.statista.com/statistics/1176398/willingness-to-pay-for-alternative-energy-russia/
VCIOM, Willingness to pay more for alternative energy sources and improving energy efficiency of facilities in Russia in 2020 Statista, https://www.statista.com/statistics/1176398/willingness-to-pay-for-alternative-energy-russia/ (last visited April 03, 2025)
Willingness to pay more for alternative energy sources and improving energy efficiency of facilities in Russia in 2020 [Graph], VCIOM, September 30, 2020. [Online]. Available: https://www.statista.com/statistics/1176398/willingness-to-pay-for-alternative-energy-russia/
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