In a March 2020 survey of marketers in the United States, gauging their usage of personalization, it was found that the use of machine learning or algorithmic approach to personalization was growing in popularity among respondents. In 2018, 26 percent of survey participants said they used machine learning for personalization, while in 2020 this share grew to 46 percent. At the same time triggered messages maintained a fairy steady usage rate over the three years.
Leading approaches to personalization used by marketing professionals in the United States from 2018 to 2020
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Evergage. (April 22, 2020). Leading approaches to personalization used by marketing professionals in the United States from 2018 to 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1208348/personalization-approach-use-preferences/
Evergage. "Leading approaches to personalization used by marketing professionals in the United States from 2018 to 2020." Chart. April 22, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1208348/personalization-approach-use-preferences/
Evergage. (2020). Leading approaches to personalization used by marketing professionals in the United States from 2018 to 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1208348/personalization-approach-use-preferences/
Evergage. "Leading Approaches to Personalization Used by Marketing Professionals in The United States from 2018 to 2020." Statista, Statista Inc., 22 Apr 2020, https://www.statista.com/statistics/1208348/personalization-approach-use-preferences/
Evergage, Leading approaches to personalization used by marketing professionals in the United States from 2018 to 2020 Statista, https://www.statista.com/statistics/1208348/personalization-approach-use-preferences/ (last visited December 21, 2024)
Leading approaches to personalization used by marketing professionals in the United States from 2018 to 2020 [Graph], Evergage, April 22, 2020. [Online]. Available: https://www.statista.com/statistics/1208348/personalization-approach-use-preferences/
