During a 2020 survey, 55 percent of responding brands from Europe stated that their own teams run campaigns in house. On the contrary, only 19 percent of responding European brands executed in-house programmatic buying via a direct contract with a DSP who also executed campaigns.
Methods of executing in-house programmatic buying in selected regions worldwide in 2020
* France, Germany, Italy, Portugal, and Spain only. ** Brazil and Mexico only.
The source does not provide information about the survey methodology. Europe does not include the United Kingdom.
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mindtalks.ai. (August 4, 2020). Methods of executing in-house programmatic buying in selected regions worldwide in 2020 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1206458/methods-executing-in-house-programmatic-buying/
mindtalks.ai. "Methods of executing in-house programmatic buying in selected regions worldwide in 2020." Chart. August 4, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1206458/methods-executing-in-house-programmatic-buying/
mindtalks.ai. (2020). Methods of executing in-house programmatic buying in selected regions worldwide in 2020. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1206458/methods-executing-in-house-programmatic-buying/
mindtalks.ai. "Methods of Executing In-house Programmatic Buying in Selected Regions Worldwide in 2020." Statista, Statista Inc., 4 Aug 2020, https://www.statista.com/statistics/1206458/methods-executing-in-house-programmatic-buying/
mindtalks.ai, Methods of executing in-house programmatic buying in selected regions worldwide in 2020 Statista, https://www.statista.com/statistics/1206458/methods-executing-in-house-programmatic-buying/ (last visited November 21, 2024)
Methods of executing in-house programmatic buying in selected regions worldwide in 2020 [Graph], mindtalks.ai, August 4, 2020. [Online]. Available: https://www.statista.com/statistics/1206458/methods-executing-in-house-programmatic-buying/
