During a 2020 survey, 43 percent of responding brands from the United States stated that the main objective of in-house programmatic advertising campaigns was cost efficiency. On the other hand, cross channel planning and execution was considered a top objective only by 16 percent of responding brands.
Objectives of in-house programmatic advertising campaigns in the United States in 2020
The source does not provide information about the survey methodology. Original question: "Thinking about current and past programmatic in-house activities , what are the top three objectives?"
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mindtalks.ai. (August 4, 2020). Objectives of in-house programmatic advertising campaigns in the United States in 2020 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1206437/objectives-in-house-programmatic-advertising-campaigns-usa/
mindtalks.ai. "Objectives of in-house programmatic advertising campaigns in the United States in 2020." Chart. August 4, 2020. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1206437/objectives-in-house-programmatic-advertising-campaigns-usa/
mindtalks.ai. (2020). Objectives of in-house programmatic advertising campaigns in the United States in 2020. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1206437/objectives-in-house-programmatic-advertising-campaigns-usa/
mindtalks.ai. "Objectives of In-house Programmatic Advertising Campaigns in The United States in 2020." Statista, Statista Inc., 4 Aug 2020, https://www.statista.com/statistics/1206437/objectives-in-house-programmatic-advertising-campaigns-usa/
mindtalks.ai, Objectives of in-house programmatic advertising campaigns in the United States in 2020 Statista, https://www.statista.com/statistics/1206437/objectives-in-house-programmatic-advertising-campaigns-usa/ (last visited October 02, 2024)
Objectives of in-house programmatic advertising campaigns in the United States in 2020 [Graph], mindtalks.ai, August 4, 2020. [Online]. Available: https://www.statista.com/statistics/1206437/objectives-in-house-programmatic-advertising-campaigns-usa/