Concerns regarding programmatic advertising in Latin America 2020

Published by
J. G. Navarro,
Jan 6, 2023
During a 2020 survey fielded in Brazil and in Mexico, data withdrawal and portability was found to be the leading concern regarding targeting internet users with programmatic ads, named by 51 percent of responding brands. The quantity and quality of data ranked second, mentioned by 45 percent of respondents.

Leading concerns regarding targeting users with programmatic ads in Brazil and Mexico in 2020

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

August 2020

Region

Brazil, Mexico

Survey time period

2020

Supplementary notes

The source does not provide information about the survey methodology.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Programmatic advertising worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Programmatic advertising worldwide

Overview

8

Regional data

4

Leading markets

7

Players

8

Connected TV (CTV)

6

Digital out-of-home (DOOH)

5

Marketer insights

6

Further related statistics

2

Further Content: You might find this interesting as well

Statistics

Topics

Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.