During a 2020 survey carried out in nine countries worldwide, 42 percent of responding brands stated that the main objective of in-house programmatic initiatives was campaign effectiveness. By contrast, cross channel planning and execution was considered an important objective only for 21 percent of responding brands.
Objectives of in-house programmatic advertising campaigns worldwide in 2020
Brazil, France, Germany, Italy, Mexico, Portugal, Spain, the United Kingdom, and the United States only
Supplementary notes
The source does not provide information about the survey methodology. Original question: "Thinking about current and past programmatic in-house activities , what are the top three objectives?"
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mindtalks.ai. (August 4, 2020). Objectives of in-house programmatic advertising campaigns worldwide in 2020 [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1205745/objectives-in-house-programmatic-advertising-campaigns/
mindtalks.ai. "Objectives of in-house programmatic advertising campaigns worldwide in 2020." Chart. August 4, 2020. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1205745/objectives-in-house-programmatic-advertising-campaigns/
mindtalks.ai. (2020). Objectives of in-house programmatic advertising campaigns worldwide in 2020. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1205745/objectives-in-house-programmatic-advertising-campaigns/
mindtalks.ai. "Objectives of In-house Programmatic Advertising Campaigns Worldwide in 2020." Statista, Statista Inc., 4 Aug 2020, https://www.statista.com/statistics/1205745/objectives-in-house-programmatic-advertising-campaigns/
mindtalks.ai, Objectives of in-house programmatic advertising campaigns worldwide in 2020 Statista, https://www.statista.com/statistics/1205745/objectives-in-house-programmatic-advertising-campaigns/ (last visited December 27, 2024)
Objectives of in-house programmatic advertising campaigns worldwide in 2020 [Graph], mindtalks.ai, August 4, 2020. [Online]. Available: https://www.statista.com/statistics/1205745/objectives-in-house-programmatic-advertising-campaigns/
