Acceptable number of ads per podcast in the U.S. 2021, by podcast length

Published by
Michele Majidi,
May 11, 2023
During a March 2021 survey carried out among podcast listeners from the United States, it was found that 3.8 ads would be tolerated in 60-minute podcasts. By contrast, 2.2 ads would be appropriate for 15-minute-long podcasts.

Average number of ads per podcast considered appropriate by podcast listeners in the United States as of March 2021, by podcast length

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Release date

May 2021

Region

United States

Survey time period

March 19 to 25, 2021

Number of respondents

600 respondents

Age group

18 years and older

Special properties

based on weekly podcast listeners

Method of interview

Online survey

Supplementary notes

Original question: "How many ads would you consider to be appropriate for podcasts of the following lengths?"

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Statistics on " Podcasting in selected markets worldwide "

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4

Global consumption

6

United States and Canada

6

Latin America

5

Europe

8

Nordics

8

Spotlight on Australia

6

Further related statistics

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Topics

Podcast advertising in the U.S. SpotifyPandoraPodcasting worldwideDigital advertising worldwide
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