Interest in podcast advertising among agencies & advertisers in the U.S. 2020

Published by
Michele Majidi,
May 4, 2023
During an August 2020 survey carried out in the United States among agencies and advertisers interested in podcast advertising, 66 percent of respondents stated that they had discussed podcast advertising for potential media investment; 34 percent of respondents said that they currently advertised in podcasts.

Interest in podcast advertising among agencies and advertisers in the United States as of August 2020

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Release date

September 2020

Region

United States

Survey time period

July 28 to August 18, 2020

Number of respondents

300 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "“Please indicate how much you agree or disagree with the statements below:"

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