According to a survey carried out in the second quarter of 2020, 37 percent of respondents have seen or heard of the brand Target that sell home décor products, while only 13 percent have heard or seen the brand Wayfair. Meanwhile, 15 percent of interviewees recognized the At Home as a home décor brand.
Brand awareness of home décor stores in the United States as of the 2nd quarter 2020
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The survey was conducted to female home décor shoppers who live within 20 miles of an At Home store. The original question was: “What stores, if any, have you ever seen or heard of that sell home décor products?”.
The source does not provide the number of respondents nor the type of survey used.
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At Home. (September 1, 2020). Brand awareness of home décor stores in the United States as of the 2nd quarter 2020 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1204171/brand-awareness-home-decor-stores-united-states/
At Home. "Brand awareness of home décor stores in the United States as of the 2nd quarter 2020." Chart. September 1, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1204171/brand-awareness-home-decor-stores-united-states/
At Home. (2020). Brand awareness of home décor stores in the United States as of the 2nd quarter 2020. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1204171/brand-awareness-home-decor-stores-united-states/
At Home. "Brand Awareness of Home Décor Stores in The United States as of The 2nd Quarter 2020." Statista, Statista Inc., 1 Sep 2020, https://www.statista.com/statistics/1204171/brand-awareness-home-decor-stores-united-states/
At Home, Brand awareness of home décor stores in the United States as of the 2nd quarter 2020 Statista, https://www.statista.com/statistics/1204171/brand-awareness-home-decor-stores-united-states/ (last visited August 25, 2024)
Brand awareness of home décor stores in the United States as of the 2nd quarter 2020 [Graph], At Home, September 1, 2020. [Online]. Available: https://www.statista.com/statistics/1204171/brand-awareness-home-decor-stores-united-states/
