When Colombians prefer to shop on foreign websites

In a survey carried out in 2020, about 29 percent of e-commerce consumers in Colombia said that they would rather shop on a foreign website if they could not find the products they wanted on a domestic e-commerce platform. Approximately 19 percent of respondents mentioned price and cost-benefit relation as a decisive factor. Furthermore, cross-border e-commerce spending in Colombia was expected to decrease between 2019 and 2020.

Situations when e-commerce users preferred to use international websites for online shopping in Colombia in 2020

Characteristic	Share of respondents
The lack of some kind of product in domestic websites	29%
Price and the cost-benefit relation	19%
The lack of some kind of product in physical stores	12%
Quality products are essential to me	10%
I only buy online if I know the brand	10%
I'm searching for a reliable brand to do my shopping	9%
I need an efficient delivery	8%
Already decided on the product and now searching for the better payment condition and method	3%

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Release date

December 2020

More information

Region

Colombia

Survey time period

November 2 and 15, 2020

Number of respondents

3,280 Latin Americans who purchased from international online merchants*

Special properties

Multiple answers were possible

Supplementary notes

* The majority of the respondents were from Brazil, Mexico, Colombia, and Chile.

The source does not provide information regarding the age of respondents or type of study conducted.

This question was phrased by the source as follows: "In which situations do you consider an advantage to buy on an international website rather than on a national one?"

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