As of the first half of 2020, native video had the highest level of user engagement, generating an average of 221,652 engagements. While embedded videos counted roughly 6,685 comments, live videos gathered 38,038 comments per video on average.
Average engagement with Facebook videos worldwide in H1 2020, by video type
Characteristic
Average engagement
Average shares
Average comments
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NewsWhip. (July 31, 2020). Average engagement with Facebook videos worldwide in H1 2020, by video type [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1203990/average-engagement-with-facebook-videos-by-video-type/
NewsWhip. "Average engagement with Facebook videos worldwide in H1 2020, by video type." Chart. July 31, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1203990/average-engagement-with-facebook-videos-by-video-type/
NewsWhip. (2020). Average engagement with Facebook videos worldwide in H1 2020, by video type. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1203990/average-engagement-with-facebook-videos-by-video-type/
NewsWhip. "Average Engagement with Facebook Videos Worldwide in H1 2020, by Video Type." Statista, Statista Inc., 31 Jul 2020, https://www.statista.com/statistics/1203990/average-engagement-with-facebook-videos-by-video-type/
NewsWhip, Average engagement with Facebook videos worldwide in H1 2020, by video type Statista, https://www.statista.com/statistics/1203990/average-engagement-with-facebook-videos-by-video-type/ (last visited August 24, 2024)
Average engagement with Facebook videos worldwide in H1 2020, by video type [Graph], NewsWhip, July 31, 2020. [Online]. Available: https://www.statista.com/statistics/1203990/average-engagement-with-facebook-videos-by-video-type/