During a 2020 survey carried out among marketers of fashion, luxury, and beauty brands worldwide, nearly 30 percent of respondents stated they invested less than five thousand U.S. dollars annually in influencer marketing. Large investments - over 100 thousand dollars - were made by under 11 percent of respondents.
Annual influencer marketing investment of fashion, luxury, and beauty brands from Europe and the United States in 2020
(in 1,000 U.S. dollars)
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Launchmetrics. (April 29, 2020). Annual influencer marketing investment of fashion, luxury, and beauty brands from Europe and the United States in 2020 (in 1,000 U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1203967/influencer-marketing-spend-fashion-brands/
Launchmetrics. "Annual influencer marketing investment of fashion, luxury, and beauty brands from Europe and the United States in 2020 (in 1,000 U.S. dollars)." Chart. April 29, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1203967/influencer-marketing-spend-fashion-brands/
Launchmetrics. (2020). Annual influencer marketing investment of fashion, luxury, and beauty brands from Europe and the United States in 2020 (in 1,000 U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1203967/influencer-marketing-spend-fashion-brands/
Launchmetrics. "Annual Influencer Marketing Investment of Fashion, Luxury, and Beauty Brands from Europe and The United States in 2020 (in 1,000 U.S. Dollars)." Statista, Statista Inc., 29 Apr 2020, https://www.statista.com/statistics/1203967/influencer-marketing-spend-fashion-brands/
Launchmetrics, Annual influencer marketing investment of fashion, luxury, and beauty brands from Europe and the United States in 2020 (in 1,000 U.S. dollars) Statista, https://www.statista.com/statistics/1203967/influencer-marketing-spend-fashion-brands/ (last visited December 21, 2024)
Annual influencer marketing investment of fashion, luxury, and beauty brands from Europe and the United States in 2020 (in 1,000 U.S. dollars) [Graph], Launchmetrics, April 29, 2020. [Online]. Available: https://www.statista.com/statistics/1203967/influencer-marketing-spend-fashion-brands/
