Average engagement with Facebook pages worldwide H1 2020, by post type

Published by
Stacy Jo Dixon,
Apr 28, 2022
In the first half of 2020, video posts appeared to attract the highest number of user engagements, with an average of 1,638 engagements per post. In comparison, photos gathered one thousand engagements per post on average during the period of consideration.

Average user engagement with Facebook pages worldwide in H1 2020, by post type

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Source

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Release date

July 2020

Region

Worldwide

Survey time period

H1 2020

Supplementary notes

The source adds the following information:
"Facebook content, measured by likes, shares, comments, and reactions (Loves, Hahas, Wows, Sads, Angrys);
Instagram content from selected business and creator accounts, measured by likes and comments;
Twitter video content, measured by retweets".

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