During an early 2020 survey, 42 percent of responding marketers from Europe and the United States representing fashion, luxury, and beauty brands stated they were planning to include TikTok in their influencer marketing strategies. Prices of posts of TikTok influencers vary wildly. Nano-influencers (these with fewer than five thousand followers) charged on average between four and 30 U.S. dollars per post in 2020, whereas megainfluencers (with over one million followers) started with 1.6 thousand dollars per post but for the maximum, sky was the limit.
Share of fashion, luxury, and beauty brands planning to include TikTok in their influencer marketing strategy worldwide in 2020
* A total of 600 professionals in marketing, communications and PR from fashion, beauty and luxury brands as well as 300 key opinions leaders from Europe and the United States. ** Figure calculated by Statista based on data provided by the source.
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Statista. (April 29, 2020). Share of fashion, luxury, and beauty brands planning to include TikTok in their influencer marketing strategy worldwide in 2020 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1203957/tiktok-influencer-marketing/
Statista. "Share of fashion, luxury, and beauty brands planning to include TikTok in their influencer marketing strategy worldwide in 2020." Chart. April 29, 2020. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1203957/tiktok-influencer-marketing/
Statista. (2020). Share of fashion, luxury, and beauty brands planning to include TikTok in their influencer marketing strategy worldwide in 2020. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1203957/tiktok-influencer-marketing/
Statista. "Share of Fashion, Luxury, and Beauty Brands Planning to Include Tiktok in Their Influencer Marketing Strategy Worldwide in 2020." Statista, Statista Inc., 29 Apr 2020, https://www.statista.com/statistics/1203957/tiktok-influencer-marketing/
Statista, Share of fashion, luxury, and beauty brands planning to include TikTok in their influencer marketing strategy worldwide in 2020 Statista, https://www.statista.com/statistics/1203957/tiktok-influencer-marketing/ (last visited October 02, 2024)
Share of fashion, luxury, and beauty brands planning to include TikTok in their influencer marketing strategy worldwide in 2020 [Graph], Statista, April 29, 2020. [Online]. Available: https://www.statista.com/statistics/1203957/tiktok-influencer-marketing/
