According to the survey on apparel purchases in China, consumers' leading reason to shop in stores is that they could feel the product. In the meantime, many consumers considered the quality and authenticity of apparel in stores are more trustworthy, which accounted for 42 percent of the maximum score.
Major reasons for consumers to shop apparel and footwear in offline stores in China as of May 2020
among consumers who bought apparel and footwear products in 2019
Supplementary notes
Original question: Why consumers prefer going to offline stores?
The survey was conducted among 50 percent of female respondents and 50 percent male respondents.
30 percent of respondents were from Tier 1 cities, 35 percent were from Tier 2 cities, and 35 percent of respondents were from Tier 3 and below cities.
Around nine percent of respondents had a monthly household income of less than 5,000 yuan, 36 percent of respondents earned monthly between 5,000 and 15,000 yuan, 32 percent earned between 15,000 and 25,000 yuan. Around 23 percent of respondents had a monthly income of more than 25,000 yuan.
33 percent of respondents were between 20 and 29 years old, 33 percent of respondents were between 30 and 39 years old, and 33 percent of respondents were above 40 years old.
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Oliver Wyman. (May 12, 2020). Major reasons for consumers to shop apparel and footwear in offline stores in China as of May 2020 [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1203933/china-leading-reasons-for-consumer-to-buy-apparel-offline/
Oliver Wyman. "Major reasons for consumers to shop apparel and footwear in offline stores in China as of May 2020." Chart. May 12, 2020. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1203933/china-leading-reasons-for-consumer-to-buy-apparel-offline/
Oliver Wyman. (2020). Major reasons for consumers to shop apparel and footwear in offline stores in China as of May 2020. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1203933/china-leading-reasons-for-consumer-to-buy-apparel-offline/
Oliver Wyman. "Major Reasons for Consumers to Shop Apparel and Footwear in Offline Stores in China as of May 2020." Statista, Statista Inc., 12 May 2020, https://www.statista.com/statistics/1203933/china-leading-reasons-for-consumer-to-buy-apparel-offline/
Oliver Wyman, Major reasons for consumers to shop apparel and footwear in offline stores in China as of May 2020 Statista, https://www.statista.com/statistics/1203933/china-leading-reasons-for-consumer-to-buy-apparel-offline/ (last visited December 20, 2024)
Major reasons for consumers to shop apparel and footwear in offline stores in China as of May 2020 [Graph], Oliver Wyman, May 12, 2020. [Online]. Available: https://www.statista.com/statistics/1203933/china-leading-reasons-for-consumer-to-buy-apparel-offline/
