According to the survey on the COVID-19 impact on apparel purchases in China, respondents expected to spend on average three percent more on apparel in the second half of 2020, compared to the average spending in 2019. In April and May 2020, consumers spent about five percent less on clothing compared to the same period in the previous year.
Forecasted change on apparel spending for the 2nd half of 2020 compared to average spending in 2019 in China as of May 2020, by type
among consumers who bought apparel and footwear products in 2019
Supplementary notes
The survey was conducted among 50 percent of female respondents and 50 percent male respondents.
30 percent of respondents were from Tier 1 cities, 35 percent were from Tier 2 cities, and 35 percent of respondents were from Tier 3 and below cities.
Around nine percent of respondents had a monthly household income of less than 5,000 yuan, 36 percent of respondents earned monthly between 5,000 and 15,000 yuan, 32 percent earned between 15,000 and 25,000 yuan. Around 23 percent of respondents had a monthly income of more than 25,000 yuan.
33 percent of respondents were between 20 and 29 years old, 33 percent of respondents were between 30 and 39 years old, and 33 percent of respondents were above 40 years old.
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Oliver Wyman. (May 12, 2020). Forecasted change on apparel spending for the 2nd half of 2020 compared to average spending in 2019 in China as of May 2020, by type [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1203916/china-projected-change-on-apparel-spending-after-covid-19/
Oliver Wyman. "Forecasted change on apparel spending for the 2nd half of 2020 compared to average spending in 2019 in China as of May 2020, by type." Chart. May 12, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1203916/china-projected-change-on-apparel-spending-after-covid-19/
Oliver Wyman. (2020). Forecasted change on apparel spending for the 2nd half of 2020 compared to average spending in 2019 in China as of May 2020, by type. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1203916/china-projected-change-on-apparel-spending-after-covid-19/
Oliver Wyman. "Forecasted Change on Apparel Spending for The 2nd Half of 2020 Compared to Average Spending in 2019 in China as of May 2020, by Type." Statista, Statista Inc., 12 May 2020, https://www.statista.com/statistics/1203916/china-projected-change-on-apparel-spending-after-covid-19/
Oliver Wyman, Forecasted change on apparel spending for the 2nd half of 2020 compared to average spending in 2019 in China as of May 2020, by type Statista, https://www.statista.com/statistics/1203916/china-projected-change-on-apparel-spending-after-covid-19/ (last visited December 21, 2024)
Forecasted change on apparel spending for the 2nd half of 2020 compared to average spending in 2019 in China as of May 2020, by type [Graph], Oliver Wyman, May 12, 2020. [Online]. Available: https://www.statista.com/statistics/1203916/china-projected-change-on-apparel-spending-after-covid-19/
