According to the survey about the COVID-19 impacts on apparel purchases in China, respondents spent on average 5 percent less on apparel than the same period last year. More than 70 percent of respondents said they reduced their spending on clothing during the COVID-19 outbreak.
Average year-on-year decrease on apparel and footwear spending after COVID-19 coronavirus outbreak in China as of April and May 2020, by type
among consumers who bought apparel and footwear products in 2019
Supplementary notes
The survey was conducted among 50 percent of female respondents and 50 percent male respondents.
30 percent of respondents were from Tier 1 cities, 35 percent were from Tier 2 cities, and 35 percent of respondents were from Tier 3 and below cities.
Around nine percent of respondents had a monthly household income of less than 5,000 yuan, 36 percent of respondents earned monthly between 5,000 and 15,000 yuan, 32 percent earned between 15,000 and 25,000 yuan. Around 23 percent of respondents had a monthly income of more than 25,000 yuan.
33 percent of respondents were between 20 and 29 years old, 33 percent of respondents were between 30 and 39 years old, and 33 percent of respondents were above 40 years old.
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Oliver Wyman. (May 12, 2020). Average year-on-year decrease on apparel and footwear spending after COVID-19 coronavirus outbreak in China as of April and May 2020, by type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1203906/china-average-decrease-on-apparel-spending-during-covid-19/
Oliver Wyman. "Average year-on-year decrease on apparel and footwear spending after COVID-19 coronavirus outbreak in China as of April and May 2020, by type." Chart. May 12, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1203906/china-average-decrease-on-apparel-spending-during-covid-19/
Oliver Wyman. (2020). Average year-on-year decrease on apparel and footwear spending after COVID-19 coronavirus outbreak in China as of April and May 2020, by type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1203906/china-average-decrease-on-apparel-spending-during-covid-19/
Oliver Wyman. "Average Year-on-year Decrease on Apparel and Footwear Spending after Covid-19 Coronavirus Outbreak in China as of April and May 2020, by Type." Statista, Statista Inc., 12 May 2020, https://www.statista.com/statistics/1203906/china-average-decrease-on-apparel-spending-during-covid-19/
Oliver Wyman, Average year-on-year decrease on apparel and footwear spending after COVID-19 coronavirus outbreak in China as of April and May 2020, by type Statista, https://www.statista.com/statistics/1203906/china-average-decrease-on-apparel-spending-during-covid-19/ (last visited December 22, 2024)
Average year-on-year decrease on apparel and footwear spending after COVID-19 coronavirus outbreak in China as of April and May 2020, by type [Graph], Oliver Wyman, May 12, 2020. [Online]. Available: https://www.statista.com/statistics/1203906/china-average-decrease-on-apparel-spending-during-covid-19/
