According to the survey on the COVID-19 impact on apparel purchases in China, a significant reason why respondents bought less apparel was due to the limited need during the lockdown, which accounted for 56 percent of the maximum score. Also, the reduced income was a leading reason for consumers to spend less on clothes.
Major reasons for consumers to reduce spending on apparel and footwear during COVID-19 coronavirus outbreak in China as of May 2020
among consumers who bought apparel and footwear products in 2019
Supplementary notes
Original question: Why did they reduce their spending during the outbreak?
The survey was conducted among 50 percent of female respondents and 50 percent male respondents.
30 percent of respondents were from Tier 1 cities, 35 percent were from Tier 2 cities, and 35 percent of respondents were from Tier 3 and below cities.
Around nine percent of respondents had a monthly household income of less than 5,000 yuan, 36 percent of respondents earned monthly between 5,000 and 15,000 yuan, 32 percent earned between 15,000 and 25,000 yuan. Around 23 percent of respondents had a monthly income of more than 25,000 yuan.
33 percent of respondents were between 20 and 29 years old, 33 percent of respondents were between 30 and 39 years old, and 33 percent of respondents were above 40 years old.
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Oliver Wyman. (May 12, 2020). Major reasons for consumers to reduce spending on apparel and footwear during COVID-19 coronavirus outbreak in China as of May 2020 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1203897/china-reasons-for-spending-less-on-apparel-during-covid-19/
Oliver Wyman. "Major reasons for consumers to reduce spending on apparel and footwear during COVID-19 coronavirus outbreak in China as of May 2020." Chart. May 12, 2020. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1203897/china-reasons-for-spending-less-on-apparel-during-covid-19/
Oliver Wyman. (2020). Major reasons for consumers to reduce spending on apparel and footwear during COVID-19 coronavirus outbreak in China as of May 2020. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1203897/china-reasons-for-spending-less-on-apparel-during-covid-19/
Oliver Wyman. "Major Reasons for Consumers to Reduce Spending on Apparel and Footwear during Covid-19 Coronavirus Outbreak in China as of May 2020." Statista, Statista Inc., 12 May 2020, https://www.statista.com/statistics/1203897/china-reasons-for-spending-less-on-apparel-during-covid-19/
Oliver Wyman, Major reasons for consumers to reduce spending on apparel and footwear during COVID-19 coronavirus outbreak in China as of May 2020 Statista, https://www.statista.com/statistics/1203897/china-reasons-for-spending-less-on-apparel-during-covid-19/ (last visited December 23, 2024)
Major reasons for consumers to reduce spending on apparel and footwear during COVID-19 coronavirus outbreak in China as of May 2020 [Graph], Oliver Wyman, May 12, 2020. [Online]. Available: https://www.statista.com/statistics/1203897/china-reasons-for-spending-less-on-apparel-during-covid-19/
