In 2020, rich media was the most invested-in format of mobile advertising in Guatemala, accounting for 45.2 percent of mobile ad spending, followed by display, which accounted for 39.8 percent. Nonmedia mobile advertising, such as SMS, MMS, and push notifications, accounted for 6.7 percent of the total.
Distribution of mobile advertising spending in Guatemala in 2020, by format
Characteristic
Share of spending
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Insider Latam. (June 7, 2021). Distribution of mobile advertising spending in Guatemala in 2020, by format [Graph]. In Statista. Retrieved July 05, 2024, from https://www.statista.com/statistics/1203832/mobile-ad-spend-format-guatemala/
Insider Latam. "Distribution of mobile advertising spending in Guatemala in 2020, by format." Chart. June 7, 2021. Statista. Accessed July 05, 2024. https://www.statista.com/statistics/1203832/mobile-ad-spend-format-guatemala/
Insider Latam. (2021). Distribution of mobile advertising spending in Guatemala in 2020, by format. Statista. Statista Inc.. Accessed: July 05, 2024. https://www.statista.com/statistics/1203832/mobile-ad-spend-format-guatemala/
Insider Latam. "Distribution of Mobile Advertising Spending in Guatemala in 2020, by Format." Statista, Statista Inc., 7 Jun 2021, https://www.statista.com/statistics/1203832/mobile-ad-spend-format-guatemala/
Insider Latam, Distribution of mobile advertising spending in Guatemala in 2020, by format Statista, https://www.statista.com/statistics/1203832/mobile-ad-spend-format-guatemala/ (last visited July 05, 2024)
Distribution of mobile advertising spending in Guatemala in 2020, by format [Graph], Insider Latam, June 7, 2021. [Online]. Available: https://www.statista.com/statistics/1203832/mobile-ad-spend-format-guatemala/