Mobile ad spend in Guatemala 2020, by format

Published by Statista Research Department, Jan 10, 2023
In 2020, rich media was the most invested-in format of mobile advertising in Guatemala, accounting for 45.2 percent of mobile ad spending, followed by display, which accounted for 39.8 percent. Nonmedia mobile advertising, such as SMS, MMS, and push notifications, accounted for 6.7 percent of the total.

Distribution of mobile advertising spending in Guatemala in 2020, by format

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Release date

June 2021

Region

Guatemala

Survey time period

2020

Special properties

represents activity tracked by Logan, broader industry metrics may vary

Supplementary notes

* Nonmedia includes SMS/MMS and push notifications.

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