Mobile ad spend in Colombia 2020, by format

Published by
Julia Faria,
Jan 6, 2023
In 2020, rich media was the most invested-in format of mobile advertising in Bolivia, accounting for 47.4 percent of mobile ad spending, followed by nonmedia ads (such as SMS, MMS, and push notifications) with 25.3 percent. Mobile ad spend in Colombia in 2020 stood at 915 billion Colombian pesos.

Distribution of mobile advertising spending in Colombia in 2020, by format

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Release date

June 2021

Region

Colombia

Survey time period

2020

Special properties

represents activity tracked by Logan, broader industry metrics may vary

Supplementary notes

* Nonmedia includes SMS/MMS and push notifications.

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