Mobile ad spend in Argentina 2020, by format

Published by
Julia Faria,
Jan 6, 2023
In 2020, rich media was the most invested-in format of mobile advertising in Argentina, accounting for 42.9 percent of mobile ad spending. Display accounted for 20.7 percent and video and nonmedia advertising, such as SMS, MMS, and push notifications, accounted for 18.2 percent each.

Distribution of mobile advertising spending in Argentina in 2020, by format

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Release date

July 2020

Region

Argentina

Survey time period

2020

Special properties

represents activity tracked by Logan, broader industry metrics may vary

Supplementary notes

* Nonmedia includes SMS/MMS and push notifications.

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