As per a survey conducted in March 2022 on the impact of COVID-19 in India, nearly half of the respondents recorded an increase in cooking regularly during the pandemic. Overall, the majority of participants adopted digital alternatives to out-of-home activities such as online streaming and social media.
Impact of coronavirus (COVID-19) on the consumer action in India as of March 2022, by activity
Characteristic
Just started using
Using less
Using same
Intent to continue
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Survey questions:
1) "Have you used or done any of the following since the COVID-19 situation started? If yes, which best describes when you have done or used each of the items?"
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McKinsey & Company. (May 5, 2022). Impact of coronavirus (COVID-19) on the consumer action in India as of March 2022, by activity [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1203701/india-covid-19-impact-on-consumer-action-by-activity/
McKinsey & Company. "Impact of coronavirus (COVID-19) on the consumer action in India as of March 2022, by activity." Chart. May 5, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1203701/india-covid-19-impact-on-consumer-action-by-activity/
McKinsey & Company. (2022). Impact of coronavirus (COVID-19) on the consumer action in India as of March 2022, by activity. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1203701/india-covid-19-impact-on-consumer-action-by-activity/
McKinsey & Company. "Impact of Coronavirus (Covid-19) on The Consumer Action in India as of March 2022, by Activity." Statista, Statista Inc., 5 May 2022, https://www.statista.com/statistics/1203701/india-covid-19-impact-on-consumer-action-by-activity/
McKinsey & Company, Impact of coronavirus (COVID-19) on the consumer action in India as of March 2022, by activity Statista, https://www.statista.com/statistics/1203701/india-covid-19-impact-on-consumer-action-by-activity/ (last visited July 22, 2024)
Impact of coronavirus (COVID-19) on the consumer action in India as of March 2022, by activity [Graph], McKinsey & Company, May 5, 2022. [Online]. Available: https://www.statista.com/statistics/1203701/india-covid-19-impact-on-consumer-action-by-activity/
