Reasons for trying new brands India since COVID-19 2022

Published by A. Minhas, Jun 21, 2023
According to a survey conducted in March 2022 on the impact of COVID-19 in India, the majority of participants cited high quality and better value as the main drivers for trying new brands. Other responses included purpose, hygiene, availability, and convenience.

Reasons for trying new brands in India since coronavirus (COVID-19) pandemic in March 2022

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Release date

May 2022

Region

India

Survey time period

March 11 to 24, 2022

Number of respondents

1,009 respondents

Age group

18 years and older

Supplementary notes

Survey question: "You mentioned you tried a new/different brand than what you normally buy. What was the main reason that drove this decision? Select up to 3 "

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Statistics on " Coronavirus (COVID-19) - consumer sentiment and wellbeing in India "

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Coronavirus (COVID-19) - consumer sentiment and wellbeing in IndiaCoronavirus (COVID-19): impact on the retail landscape in the U.S.Impact of COVID-19 on the global financial marketsCoronavirus (COVID-19): impact on e-commerce in the U.S.Coronavirus (COVID-19) impact on apparel and textiles in Europe
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