According to a survey conducted in November 2020 about the impact of COVID-19, more than 60 percent of the respondents in India cited convenience and value as drivers for trying new places to shop. Other responses include health, availability, purpose, and quality.
Reasons for trying new places for shopping in India as of November 2020
Survey question: "You mentioned you shopped from a new retailer/store/website since the coronavirus (COVID-19) situation started. What was the reason you decided to try this new retail/store/website? Select up to 3"
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McKinsey & Company. (December 10, 2020). Reasons for trying new places for shopping in India as of November 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1203692/india-reasons-for-trying-new-places-for-shopping/
McKinsey & Company. "Reasons for trying new places for shopping in India as of November 2020." Chart. December 10, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1203692/india-reasons-for-trying-new-places-for-shopping/
McKinsey & Company. (2020). Reasons for trying new places for shopping in India as of November 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1203692/india-reasons-for-trying-new-places-for-shopping/
McKinsey & Company. "Reasons for Trying New Places for Shopping in India as of November 2020." Statista, Statista Inc., 10 Dec 2020, https://www.statista.com/statistics/1203692/india-reasons-for-trying-new-places-for-shopping/
McKinsey & Company, Reasons for trying new places for shopping in India as of November 2020 Statista, https://www.statista.com/statistics/1203692/india-reasons-for-trying-new-places-for-shopping/ (last visited December 21, 2024)
Reasons for trying new places for shopping in India as of November 2020 [Graph], McKinsey & Company, December 10, 2020. [Online]. Available: https://www.statista.com/statistics/1203692/india-reasons-for-trying-new-places-for-shopping/