According to a March 2022 survey conducted on the impact of COVID-19 in India, majority of the participants used both online and offline channels to purchase in all of the categories in the past three months.
Impact of coronavirus (COVID-19) pandemic on online purchasing in India as of March 2022, by channel
Characteristic
Research and purchase only in stores
Omnichannel
Research and purchase only online
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McKinsey & Company. (May 5, 2022). Impact of coronavirus (COVID-19) pandemic on online purchasing in India as of March 2022, by channel [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1203686/india-covid-19-impact-on-online-purchasing-by-channel/
McKinsey & Company. "Impact of coronavirus (COVID-19) pandemic on online purchasing in India as of March 2022, by channel ." Chart. May 5, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1203686/india-covid-19-impact-on-online-purchasing-by-channel/
McKinsey & Company. (2022). Impact of coronavirus (COVID-19) pandemic on online purchasing in India as of March 2022, by channel . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1203686/india-covid-19-impact-on-online-purchasing-by-channel/
McKinsey & Company. "Impact of Coronavirus (Covid-19) Pandemic on Online Purchasing in India as of March 2022, by Channel ." Statista, Statista Inc., 5 May 2022, https://www.statista.com/statistics/1203686/india-covid-19-impact-on-online-purchasing-by-channel/
McKinsey & Company, Impact of coronavirus (COVID-19) pandemic on online purchasing in India as of March 2022, by channel Statista, https://www.statista.com/statistics/1203686/india-covid-19-impact-on-online-purchasing-by-channel/ (last visited July 22, 2024)
Impact of coronavirus (COVID-19) pandemic on online purchasing in India as of March 2022, by channel [Graph], McKinsey & Company, May 5, 2022. [Online]. Available: https://www.statista.com/statistics/1203686/india-covid-19-impact-on-online-purchasing-by-channel/