Most used online travel agencies Thailand 2023

Published by Andreas Walderich, Aug 7, 2023
According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, Agoda was the leading online travel agency in Thailand in terms of usage, as chosen by 78 percent of the respondents. Booking.com was a close second as 57 percent of the Thai respondents had used this agency before.

Leading online travel agencies in Thailand as of June 2023

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Release date

August 2023

Region

Thailand

Survey time period

June 12 to 30, 2023

Number of respondents

10,685 respondents

Age group

16 years and older

Special properties

among Thai respondents

Method of interview

Online survey

Supplementary notes

The survey question was: "Which of these online travel agencies have you used before? (choose all answers that apply)"

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