According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 22 percent of the Thai respondents who purchased tickets or services using traditional (offline) travel agencies stated that they found a better price on the official website of the service provider. Meanwhile, eight percent stated that booking in an online travel agency was confusing or not user-friendly.
Reasons for not using online travel agencies for purchasing tickets or services in Thailand as of June 2023
Characteristic
Share of respondents
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Rakuten Insight. (August 2, 2023). Reasons for not using online travel agencies for purchasing tickets or services in Thailand as of June 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1203560/thailand-reasons-to-not-use-online-agencies-for-travel-tickets/
Rakuten Insight. "Reasons for not using online travel agencies for purchasing tickets or services in Thailand as of June 2023." Chart. August 2, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1203560/thailand-reasons-to-not-use-online-agencies-for-travel-tickets/
Rakuten Insight. (2023). Reasons for not using online travel agencies for purchasing tickets or services in Thailand as of June 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1203560/thailand-reasons-to-not-use-online-agencies-for-travel-tickets/
Rakuten Insight. "Reasons for Not Using Online Travel Agencies for Purchasing Tickets or Services in Thailand as of June 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1203560/thailand-reasons-to-not-use-online-agencies-for-travel-tickets/
Rakuten Insight, Reasons for not using online travel agencies for purchasing tickets or services in Thailand as of June 2023 Statista, https://www.statista.com/statistics/1203560/thailand-reasons-to-not-use-online-agencies-for-travel-tickets/ (last visited August 24, 2024)
Reasons for not using online travel agencies for purchasing tickets or services in Thailand as of June 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1203560/thailand-reasons-to-not-use-online-agencies-for-travel-tickets/