Digital audio brand awareness in Canada 2020

Published by Patrick Leu, May 29, 2024
According to a study from the first quarter of 2020, the audio brand that most Canadians were aware of is Apple Music, with 79 percent of respondents stating that they were aware of the audio content platform. Another brand, that most Canadians were aware of was Spotify with 77 percent of respondents saying that they knew the brand.

Digital audio brand awareness in Canada in 1st quarter 2020

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Sources

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Release date

June 2020

Region

Canada

Survey time period

Q1 2020

Number of respondents

1,076 respondents

Age group

18 years and older

Method of interview

Telephone interview

Supplementary notes

The survey was offered in English and French.

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Overview

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Consumption

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Market leader: Spotify

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Market competitors

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