Online travel agency usage Thailand 2023

Published by Andreas Walderich, Aug 7, 2023
According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 46 percent of the Thai respondents stated that they have never used an online travel agency. By comparison, 44 percent of the respondents stated they had used an OTA before.

Online travel agency usage in Thailand as of June 2023

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Release date

August 2023

Region

Thailand

Survey time period

June 12 to 30, 2023

Number of respondents

24,131 respondents

Age group

16 years and older

Special properties

among surveyed 17,211 female respondents and 6,920 male respondents

Method of interview

Online survey

Supplementary notes

The survey question was: "Have you used an online travel agency (OTA) before? (e.g. Agoda, Skyscanner, Booking.com, TripAdvisor)"

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