China's mobile commerce market in lower-tier cities is highly concentrated. As of December 2020, around 87.9 percent of users from lower-tier cities shopped on the leading two platforms, while 89.4 percent shopped on the top four platforms. The leading mobile shopping apps among lower-tier users in China are Mobile Taobao, Pinduoduo, and JD.com
Market concentration level of mobile shopping among lower-tier city users in China as of December 2019 and December 2020
(in millions)
The concentration rate is calculated by the unique user number of the top apps divided by the total user numbers. CR2 refers to the top 2 players' concentration rate, and CR4 refers to the concentration rate of the top 4 players.
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QuestMobile. (February 2, 2021). Market concentration level of mobile shopping among lower-tier city users in China as of December 2019 and December 2020 (in millions) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1203471/china-mobile-e-commerce-concentration-rate-among-lower-tier-city-users/
QuestMobile. "Market concentration level of mobile shopping among lower-tier city users in China as of December 2019 and December 2020 (in millions)." Chart. February 2, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1203471/china-mobile-e-commerce-concentration-rate-among-lower-tier-city-users/
QuestMobile. (2021). Market concentration level of mobile shopping among lower-tier city users in China as of December 2019 and December 2020 (in millions). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1203471/china-mobile-e-commerce-concentration-rate-among-lower-tier-city-users/
QuestMobile. "Market Concentration Level of Mobile Shopping among Lower-tier City Users in China as of December 2019 and December 2020 (in Millions)." Statista, Statista Inc., 2 Feb 2021, https://www.statista.com/statistics/1203471/china-mobile-e-commerce-concentration-rate-among-lower-tier-city-users/
QuestMobile, Market concentration level of mobile shopping among lower-tier city users in China as of December 2019 and December 2020 (in millions) Statista, https://www.statista.com/statistics/1203471/china-mobile-e-commerce-concentration-rate-among-lower-tier-city-users/ (last visited December 22, 2024)
Market concentration level of mobile shopping among lower-tier city users in China as of December 2019 and December 2020 (in millions) [Graph], QuestMobile, February 2, 2021. [Online]. Available: https://www.statista.com/statistics/1203471/china-mobile-e-commerce-concentration-rate-among-lower-tier-city-users/
