Mercedes-Benz India was established when Daimler entered the Indian market in 1994. It is a subsidiary of Daimler AG, and the headquarters of the company is located in Pune, Maharashtra. Mercedes-Benz India started assembly and manufacturing locally the year it was established. In the beginning, the production site was located on the Tata Motors premises. In 2009, a new plant was established in Chakan, Pune for manufacturing luxury cars, including the sedans and coupes as well as Maybach S-Class and the SUVs.
Luxury car market in India
The passenger vehicles market of India reached around 2.7 million units in financial year 2022. It makes India one of the biggest markets for passenger cars. However, India’s luxury car market remains relatively small, with only 25 thousand sold in 2021. This was partially due to the impact of the coronavirus pandemic. With a compound annual growth rate of approximately 15 to 20 percent in the next five years from the end of financial year 2022, luxury car manufacturers may see an economic rebound after the pandemic.
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CNBC. (January 6, 2023). Number of cars sold by Mercedes-Benz India Private Limited from 2010 to 2022 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1203390/mercedes-benz-india-number-of-cars-sold/
CNBC. "Number of cars sold by Mercedes-Benz India Private Limited from 2010 to 2022." Chart. January 6, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1203390/mercedes-benz-india-number-of-cars-sold/
CNBC. (2023). Number of cars sold by Mercedes-Benz India Private Limited from 2010 to 2022. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1203390/mercedes-benz-india-number-of-cars-sold/
CNBC. "Number of Cars Sold by Mercedes-benz India Private Limited from 2010 to 2022." Statista, Statista Inc., 6 Jan 2023, https://www.statista.com/statistics/1203390/mercedes-benz-india-number-of-cars-sold/
CNBC, Number of cars sold by Mercedes-Benz India Private Limited from 2010 to 2022 Statista, https://www.statista.com/statistics/1203390/mercedes-benz-india-number-of-cars-sold/ (last visited October 02, 2024)
Number of cars sold by Mercedes-Benz India Private Limited from 2010 to 2022 [Graph], CNBC, January 6, 2023. [Online]. Available: https://www.statista.com/statistics/1203390/mercedes-benz-india-number-of-cars-sold/